At Martin & James, we’ve spent years refining how we collaborate with clients to create designs that truly reflect their vision. Our revision policy isn’t just a set of rules—it’s a carefully crafted system to balance creativity, efficiency, and client satisfaction. Let’s break down how it works and why it benefits everyone involved.
First, we start every project with an in-depth discovery session. This isn’t just a quick chat; it’s a structured conversation where we ask targeted questions to understand your brand personality, audience, and goals. Our team of designers with 12+ years of collective experience uses this information to build a creative brief that serves as our shared roadmap. This upfront investment in clarity helps minimize the need for major revisions later.
When we deliver the initial concept, you’ll receive two rounds of revisions included in your project fee. Here’s why this works:
1. **Focused Feedback**: We ask clients to consolidate all changes into organized lists rather than piecemeal requests. This helps our team implement adjustments cohesively.
2. **Time Efficiency**: Each revision round has a 72-hour window for client feedback. This keeps projects moving forward without unnecessary delays—a lesson we learned after analyzing 150+ completed projects.
3. **Budget Protection**: The two-round limit prevents “scope creep” that could inflate costs. For 89% of our clients, this system delivers final designs they love within the agreed budget.
But what if you need more tweaks? No problem. Additional revisions are available at a predefined hourly rate shared upfront. This transparency means no surprise invoices—a practice that’s earned us a 4.9-star average client rating over the past three years.
Our designers use a unique annotation tool that lets you mark up designs directly. Instead of vague notes like “make it pop,” you can click specific elements and type requests like “Adjust logo placement 15px left” or “Try #4F82E3 blue for headings.” Clients tell us this visual feedback system reduces miscommunication by 60% compared to email-only revisions.
We’ve also implemented a “revision cool-off period.” After receiving updated designs, clients get 24 hours to review before confirming or requesting changes. This pause dramatically reduces impulse revisions—our data shows 40% of requested changes get canceled during this window as clients realize the design actually works.
For complex projects like website redesigns or branding packages, we schedule live video walkthroughs. A senior designer explains every modification while screen-sharing the updated files. One client recently shared: “The video session transformed how I saw the layout—things I thought were issues actually made perfect sense when explained.”
Quality control is baked into every step. Before sending any revisions back to you, two team members cross-check the work against your original requests. This dual-review process catches 98% of potential oversights, ensuring we deliver polished updates every time.
Seasonal businesses love our priority revision slots. If you’re launching a holiday campaign or event-specific designs, you can reserve expedited revision turnaround for a small fee. Last December, we completed 22 urgent holiday design updates with a 100% on-time delivery rate using this system.
We occasionally suggest alternatives to client requests—not to be difficult, but to share professional insights. For example, if you ask to shrink text to fit more content, we might propose adjusting the layout instead to maintain readability. These recommendations come from tested best practices: Our A/B testing on 75+ websites showed that preserving font size improves user engagement by up to 34%.
After project completion, we send a short survey about the revision process. Your feedback directly shapes our policy—last year, client suggestions led us to create video tutorials explaining common design terms like “kerning” and “responsive breakpoints.” These resources are now available for free on martinandjames.com to help clients communicate their needs more effectively.
What really sets our approach apart is flexibility within structure. While we maintain clear guidelines to keep projects on track, human support is always available. Founders Martin and James still personally handle revision requests for enterprise clients, bringing 17 years of combined expertise to high-stakes projects.
Whether you’re tweaking a business card design or overhauling a product packaging suite, our revision system ensures your voice guides every iteration while our expertise elevates the final result. It’s not about unlimited changes—it’s about smart, collaborative refinement that delivers designs you’ll be proud to share.
